ho ho ho....hope..It's a fashion brand from Stockholm, i didn't know...
great name in this day and age...
Hope is a Swedish fashion label created and run by the designers Ann Ringstrand and Stefan Söderberg. It begun as a creative discussion between two friends, Ann and Stefan, who both are passionate and extremely interested in well-made utility wear. The raw, updated and masculine style for women is a look they really like. And using unexpected fabrics. They wanted the concept to be original and unique rather than a traditional fashion collection with all product groups presented. Well have a look and judge for yourself...they really honor the name by contributing Down Parkas to young homeless families and they donate parts of the profit from the sales of the parka for men and women. Stay warm in your heart is what it's called...that sounds hopeful, right..
The purpose with this book is to communicate their passion for the craft and visualise the essence of Hope. The brands ambition and tradition is illustrated through texts and images, by a retrospection of the past 10 years up until today. An empty book like this would also have been cool.........i hope it will get there...a notebook where you can write all your stuff you HOPE for...no not only goodies...and don't you think i need another notebook haha...well this one would have a theme, right...
hope you have a fabulous day...
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