In 2012 Good Genes / Born in the Bronx started with the ambition to create the perfect wardrobe for ladies and gentleman: a classic look with a modern attitude. Their aim is to make luxurious and desirable clothing that people would love to wear everyday. The garments are designed for people who ‘go out and do stuff’ rather than just talk about it: the builders and the makers, the movers and the shakers. We believe that style speaks louder than words. We were born with the Good Genes and live by our code: the honesty, tradition and detail of humble uniforms and everyday work wear. It is with these sentiments that Good Genes is founded. Craftsmanship and commitment to quality are important key words for Good Genes, they have a beautiful store in Amsterdam. These pics are the making of their new goodies. I really like the style of these pics, a bit raw... I am going to go move & shake some...and build & make...
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