Tuesday, April 8, 2014

Amsterdam Aqua

Amsterdam is celebrating the 400th anniversary of its canal district by selling bottles of its canal water, labeled Amsterdam Canal Aqua. The idea was conceived by creative agency Iris Amsterdam. Some background information: the canals were dug in 1613 in response to the city’s rapid growth during the Dutch Golden Age, and the district was named a UNESCO Heritage site in 2010. The water is taken from the famous Prinsengracht, Keizersgracht, Herengracht and Singel canals, and comes in a set of four bottles. Each bottle has a story about the construction of each canal and a QR-code that lets you see the exact spot the water was taken from. The bottles cost €50 each and are sold at selected stores. It may look like fancy drinking water, but it is for ornamental purposes only and should not be drunk.  
Haha...don't forget....bottles look pretty cool right...which canal would you like...

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