Wednesday, April 23, 2014

Indie Brands

Indie Brands delves into the world of independent brands. The wrote a book which shows the creative people behind the brand, the visual eye candy they create, the space they work in and the inspiring items they surround themselves with. The brands literally come from all over the world and vary in size – from one-man brands to medium-sized corporations. And they all sell different products. But as true indie brands they share three important characteristics: they’re independent, they have a story worth sharing and they all understand the magic of marketing. And last weekend the organized a local goods weekend market  in The Hallen in Amsterdam, selling only locally produced goodies...wish i could have been there..The Hallen is a really cool cool building, it just opened....and with the inspiring market there...that must have been a rock n roll of local bliss...good news is they will be back..

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